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Demo Mode · Crestfield University Wolves · 2025–26 Season
13 events · 8,247 fans · 33,400 sponsor impressions · $1.27M sponsor revenue tracked
Your fan engagement program at a glance.
How many fans are in the system?
Total Fans
Registered fan profiles
How many times have products been tapped?
Total Taps
3,649 in the last 30 days
How many products are fans using?
Active Products
Products with at least one tap
Are NFC tags being discovered?
Activation Rate
Assigned tags that have been tapped
Top Product
Football Game Day Jersey
1,395 taps
Top City
No data yet
Most Active Fan
Xander Ellison
1,024 total taps
Best Content
Opening Night Hype Video
Type: video
Taps — Last 14 Days
Fan Growth — Last 14 Days
4,102
Peak Event Taps
Rivalry Game vs. Hargrove — Nov 22
3,341
Fans at Peak Event
81% unique fan capture rate
+34%
Title Sponsor Growth
First Federal YoY engagement
Daily fan tap activity across all products
Jersey taps up 38% in the last 7 days — momentum building toward baseball season
Off-site taps now 41% of total volume — products are living outside Ridgeline Stadium
Evening (7-9 PM) engagement averages 2.1x longer sessions than afternoon taps
Hat taps driving 2.4x more sponsor clicks than jersey taps
3 new fans added this week with first-time tap activity — acquisition is alive
34% of tapping fans have no email on file — data gap growing
Midwest Auto Group activation engagement up 22% this week
Behavioral analytics
Fans with behavioral data
164
Profiles enriched by NFC tap analysis
Active fans (last 30 days)
22
Tapped at least once this month
Real-time platform events · just now refresh
Oscar Irving tapped Crestfield Hoodie
NFC tap · Muncie, IN
Paige Rhodes tapped Wolfpack Quarter Zip
NFC tap · Ashford, IN
Anonymous Fan tapped Wolfpack Quarter Zip
NFC tap · Indianapolis, IN
Oscar Irving tapped Wolfpack Starter Cap
NFC tap · Terre Haute, IN
Anonymous Fan tapped Football Game Day Jersey
NFC tap · Ashford, IN
Anonymous Fan tapped Crestfield Snapback Hat
NFC tap · Ashford, IN
Paige Rhodes tapped Football Game Day Jersey
NFC tap · Fort Wayne, IN
Oscar Irving tapped Football Game Day Jersey
NFC tap · Indianapolis, IN
Aiden Graves tapped Football Game Day Jersey
NFC tap · Ashford, IN
Aiden Graves tapped Football Game Day Jersey
NFC tap · Muncie, IN
Aiden Graves tapped Football Game Day Jersey
NFC tap · Ashford, IN
Xander Lane tapped Football Game Day Jersey
NFC tap · Bloomington, IN
New fan registered: Aiden Graves
Email: aiden_graves@icloud.com
New fan registered: Xander Lane
Email: xander_lane74@outlook.com
New fan registered: Anonymous Fan
Anonymous profile created
New fan registered: Aiden Ellison
Email: aidenellison@hotmail.com
New fan registered: Riley Vance
Email: rileyvance73@icloud.com
New fan registered: Anonymous Fan
Anonymous profile created
11.9%
Top Offer Conversion
Copperline Brewing Night
3,649 taps in 30 days
Products ranked by total fan taps — all time
Superfans identified
0
Top 5% by engagement volume
Most common behavior
Consistent season-long engager — taps distributed evenly across all months
14 fans match this pattern
ROI intelligence
Active sponsors analyzed
11
Sponsors with behavioral intelligence
Best performing sponsor
Ashford Regional Medical
Avg intelligence score: 768%
High engagement sponsors
No data yet
Key Insight
Midwest Auto Group activation engagement up 22% this week