Von

36%

Football Game Day Jersey owns 36% of taps

This product is your engagement anchor. Pair it with lower-performing products in Tap Builder experiences to lift overall interaction rates. Consider featuring it in your next sponsor activation to amplify ROI.

-45%

Fan acquisition slowed 45% this month

210 new fans this month, down from 381. Consider running an event activation or adding a social sharing card after tap to reignite acquisition.

96%

96% of fans are repeat tappers

753 fans have tapped 3+ times — your core advocates. Create an exclusive milestone reward (discount code, early content access, or a "superfan" badge) that unlocks at tap #5 to deepen that loyalty.

71%

71% of fans spend 30+ seconds per tap

Deep engagement above 25% means your content is resonating. Now monetize it — sponsors pay premiums for audiences that actually read their content. Highlight this metric in your next sponsor pitch.

+341%

Week-over-week engagement up 341%

815 taps this week vs 185 last week. Momentum is building — keep the content flowing and capitalize on this wave.

Wednesday

Wednesday is your peak engagement day

Fan activity peaks on Wednesdays with 179 taps in the last 90 days. Time sponsor activations and new content releases to land on Wednesday to maximize visibility.

62%

Ashford, IN drives 62% of all taps

Your fan base is concentrated in Ashford, IN. This is great for localized sponsor pitches — you can offer sponsors specific market reach data. Consider running a geo-targeted campaign here to push past 62%.

32%

250 fans haven't identified themselves yet

32% of your fan base is anonymous. A single post-tap email prompt — offering 10% off merch or entry into a giveaway — typically converts 15–25% of anonymous fans to identified profiles within 30 days.